How I Found My Niche And I'm not talking about ProjectFounder.com
I don’t know about you but for me finding a niche is the hardest part by far when getting started. In the past, I froze up and this prevented me from taking action because first, I had to find something that was exciting, and then I had to determine if it was worth investing my time and money into it.
And when I finally did think about something that might interest me, my brain was excited at first as if it were on a drug and I felt I was making an impulse decision. But after the drug calmed down, I started to think about it more and my brain switched from excited and optimistic to some sort of “Debbie downer mode” that convinced me that every possible way the idea wouldn’t work. It was a huge buzz kill.
After thinking about why my brain would be doing that, I came to the conclusion that it’s probably doing that because it’s just trying to protect me. Silly brain, what do you know anyway?
It’s kinda like those overprotective parents in that amazing movie Bubble Boy. It doesn’t realize that being too careful can cause more harm than good in the long run.
So It did a little soul searching to find some answers and thought about what was holding me back and how to get past it.
The first thing I kept telling myself was…
“What if I’m wasting my time?”
This question is actually a pretty valid question. I certainly didn’t want to waste my time or money. This question kept coming back to haunt me and, in turn, prevented me from getting started with anything. I was too scared to fail.
But then I thought about it and I thought about why? Why was I afraid to fail? Yes, I didn’t want to waste my time and resources, but why didn’t I want to do that?
Well, to sum it up, I realized the reason was because I was way too worried about what I was going to get out of the deal.
I was being extremely selfish.
I needed to remove that toxic selfish mindset. I needed to stop focusing on what I was getting and focus on what I could give. Yep, that’s the number one piece of advice I wish I had learned a lot sooner so that I could tell people how to get started.
“Stop focusing on what you will get
and focus on what you can give!”
That’s the mistake most people have in this world and I know now in order to get, I must give.
You think superheroes go out and save lives because they are hoping to get something in return? No, they do it to save lives and give. I need to be the same.
Another realization I figured out was that since I was too focused on what I would get out of the deal then that must not have been my true passion to begin with. Think about it. If someone has a passion for something, they are going to do it regardless of what others think of them, or what they can get out of the deal.
If I’m going to do something I love, I need this mindset: “If I could just change one person’s life for the better with this info then I’ve done my job.” So I quickly shifted my attitude to a giving attitude.
But I still had one more mental hurdle I had to cross…
“What if I pick the wrong niche?”
Other questions I asked myself were “What if I pick the wrong domain name?”, “What if I change my mind?”, “What if my idea sucks?”, what if, what if, what if…
These were other questions that I struggled with when searching for my niche. And it caused me to have some pretty severe analysis paralysis. I don’t want to start something new and six months down the line I find it’s not working out or I picked the wrong thing because my idea sucks.
Once again, it took a while to realize that the likelihood of everything being perfect in the beginning is slim to none.
I was caught up with making sure everything is perfect. “Is my idea perfect?”, “Is my domain name perfect”, “Is my logo perfect?”, “Is my product perfect?”.
But what I needed to realize was: No, it will not be perfect and it may never be perfect.
Only when I actually do something and put it out there for the world to see, can I figure out what I need to do to make it perfect.
Oh, how I got caught up with this far too often. It’s easy to see big companies like Apple, Facebook or Space X and think, “if I only had an idea like that.” But what I failed to realize is those powerhouse corporations were not built in a day. Steve Jobs, Mark Zuckerberg, and Elon Musk started out as Level 1 characters just like me and over years and years of hard work and refinement, they built the titan companies seen today.
“You don’t set out to build a wall. You don’t say, ‘I’m going to build the biggest, baddest, greatest wall that’s ever been built.’ You don’t start there. You say, ‘I’m going to lay this brick as perfectly as a brick can be laid. You do that every single day. And soon you have a wall.”
– Will Smith
So with those two things in mind, I overcame my mental obstacles and was ready to find my niche and take action!
A little honest disclaimer for ya. I am far from an expert in this area so I’m just telling you the process of how I found MY niche. So take it or leave it.
If you are looking to find your niche, don’t just copy mine. Do your own thing because you most likely don’t have the same passion as me. You have your own passion, I’m sure. So find your own passion and you will be a lot more successful than copying someone else’s.
How I Found My Niche!
I’m sure there are a many ways to find a niche. But I don’t just want to find A niche, I want to find MY niche. Something I know and something I am passionate about.
I know one of my passions is helping people start and grow a business. That’s kind of why I created this website. But the problem is that, although I know a fair amount about business, I don’t think I’m at the level yet to teach business. That’s why this website (ProjectFounder.com) is not necessarily a direct teaching website, but more a blog about what I did and how I figured it out. But let’s put this website aside for now and let’s focus on something new.
Step 1: What am I good at?
The first thing I thought about was all the things I was actually good at or knew a little about. I have a bit of knowledge of many things. A Jack-of-all-trades, so to speak…which is probably why I am an entrepreneur, now that I think about it. But here is a list of some of my skills.
- Web & Graphic Design
- Front End Web Development
- Video production
- Tech setup
- Online Marketing
- Reverse engineering
- Creating themes and templates
- Split testing
- Conversion optimization
- Thinking creatively
- Figuring out creative ways to monetize
- Dating and relationships
- Playing pool
Ok, so those last several things on the list I don’t plan to do anything about but I’d say I’m not too bad in those departments. 😀
Step 2: What I am passionate about?
After I listed all the things I was skilled at, I listed what I was passionate about.
- Teaching / Helping people.
- Helping people find their passion and take action.
- Helping people build their online business.
- Helping business owners with sales and marketing.
- Web / Graphic Design
- Psychology / Consumer Psychology
- Building a business
- Passive income
- Financial Intelligence
- Working smarter not harder
- Being Productive
- Relationships & Dating
Step 3: What kind of business model do I want to have?
Next, I looked at what business model was most attractive and what I can really get into. I have no idea if this is standard proceeder for niche-finding but I did this because I really have no large sums of money laying around to invest in anything. I didn’t want to get invested thinking about creating a business that would require loans or large capital like a brick and mortar company.
Yep, there go my dreams of owning a bar/petting zoo!
I also love the freedom of an online business. Given my passion, skill set, and knowledge of the industry, I am most passionate about an online business of some sort. (Who saw that coming right?)
Ok, here are some models I can look into online before I find my niche.
- Software as a Service (SASS)
- Subscription Services
- Selling a course
- Selling digital products
- Affiliate marketing
- Service business (Only if I had a system/team.)
With that in mind, and no money to build something extravagant, I think the game plan was to start by building a low-cost website and focus on building my following through content creation and engagement while monetizing with affiliate marketing and creating and selling digital products like ebooks or themes and templates to start with.
Who knows, that might change down the road though, but that was the idea given my budget.
Step 4: Brainstorming My Niche
With my skills, and passions, and model all figured out, let’s discuss how I can start giving value that’s in line with my passion.
To do this I started with the broad topics I was most interested in and then “niche-down” from there.
- Design Expert
- Graphic Design Expert
- Photoshop expert
- Illustrator expert
- Web Design Expert
- UI/UX expert
- Design with CSS expert
- Theme / Template Designer & Developer
- Marketing Expert
- Online marketing
- Social Media Marketing
- Conversion Optimization
- Conversion Optimization with design
- Helping bloggers optimize their websites
- Consumer Psychology
- Helping bloggers with marketing.
- Information Product Marketing
- List building
- Affiliate marketing
- Viral marketing
- Business Expert
- Online Business
- Helping designers with online business
- Helping graphic designers turn their trade into an online business.
- Passive income
- Helping graphic designers make passive income.
- Online product development
- Digital product Business
- Helping designers create and sell online products
- Themes and templates
- Digital product Business
As you can see from the above list, I just kinda went through and wrote down niches and sub-niches of the things that most interest me. Even if I’m not a complete expert at something like Viral marketing, I just wrote it down as a topic I might be passionate about and still be helpful to people.
Ok now onto the next step…
Step 5: What one to pick?
After I wrote down all the niches and sub-niches I could be passionate about, I refined my pick even more by thinking about my future audience, aka target market.
Now, in my opinion, I don’t think this should deter you from creating a site about your passion. However, this will inform you about how difficult the road will be ahead if you want to turn it into a successful value-giving website or business eventually.
Here’s what I did to find out if it was worth investing my time and money…
I asked myself these three questions:
- “What do people want?” or “what are people searching for?” (Demand)
- “Is it oversaturated?” (Supply)
- “Are they willing to pay?” (Capital)
To find the answers to these questions I did a bit of research. I’m sure there are a ton of ways to find the answers to these questions and maybe I’ll write a more in-depth topic about it later, but I used these methods:
- “What do people want?” or “what are people searching for?”
- I used Google search to see the number of search results.
- I used Google keyword planner to see what people were searching for.
- I searched Amazon and reviewed products and books.
- I reviewed Amazon’s comment section in niche
- I reached out to my network of people who might be interested in the parent niche.
- “Is it oversaturated?”
- I checked Google search results and researched how many niche-related authority websites there were from the search terms. The more authority sites, the more saturated, the more competition.
- I checked Amazon
- “Are they willing to pay?”
- I used common sense about my target market.
- I researched online a little.
- Do they just want free stuff?
- What age are they?
- What industry are they in?
- Do they have any money?
- Are they willing to pay?
With the above three questions, I then looked through my niche list and picked several of the ones I was most interested in and went through the questionnaire process above.
First I looked at “Helping graphic designers turn their trade into an online business.”
At first, I thought to myself that this was perfect. As a designer myself who made a decent amount of money online through theme and template sales, I certainly have enough experience to teach it. I can call it “The Profitable Designer”
But when I looked into it further, I wasn’t fully convinced of the plan. I thought to myself, “Do designers really want to be business owners?” I’m sure a lot do, but most designers just want to be…well designers. They have creative mindsets. Maybe I was wrong dismissing them because I was a designer in the past, but overall I didn’t think trying to convert designers was the easiest of paths.
Secondly, there are sites out there that are already major authorities on the topic. Millo.co is a great example that’s already doing it right and Freelanceswitch.com was a great example back in the day too, but they fizzled out so that tells me something right there.
Thirdly, I’m unsure of what exactly I could offer to the design target market that they are willing to pay for and how easy it would be.
Overall I researched it a bit and assessed the situation and was not convinced. Plus, I thought I probably would get bored with it after a while considering I am getting a bit burnt out after doing design stuff over the years.
So what did I pick?
Well, I thought long and hard and picked…
Becoming the authority in helping small online business owners & bloggers optimize their websites conversion techniques and design.
Ok, I admit it sounds kinda long and complicated and I’ll have to refine the description. But I have a lot of experience in this and I have some products already for the niche. I will call it ProjectConvert.com
So let’s go through the process and see if the target market is right and the moons are aligned.
- “What do they want?”
If there is one thing small online business owners want is to generate more leads and create more sales. I can create topics and posts about lead generation, sales, copywriting, email marketing, design, etc..
I also can do what other sites aren’t doing like talking about conversion optimized design, and website/email/landing page setup/design breakdowns.
- “Is it oversaturated?”
A lot of the content I found focuses on copywriting and other marketing topics. Besidesthat, a lot of content is created by big companies who are trying to push a product on you.
I think if I focus on personalized and conversion optimized design as well as other creative online marketing ways, I can stand out from the crowd somehow and develop myself as an authority.
- “Are they willing to pay?”
Yes. Small business owners and marketers have no problem spending money to make money. I know because I work with them on a daily basis. Also, I already have a couple products like themes and affiliate sites I could promote.
After asking myself those questions and already having an idea of products I could sell in order to turn it into a business, I am convinced that it may be a fun and profitable venture.
The thing about this stuff is there is no guarantee as to what may come of it. There is no magic formula to guarantee success. Well, least I don’t know of one yet. But I think the process I’ve described above will greatly minimize my chance of failure.
I am looking forward to making this new site and hopefully it will be up and thriving by the time you see this post. I hope this post has helped you find your niche or at least opened your mind in some ways when thinking about ways to find your niche.
Also, I would like to hear from you!
How did you find your niche? Or what are some tips, tricks or advice you can share with someone who is struggling to find their niche?
Write them in the comments section below and thanks for reading this!
Cheers to success!